About Us

WufWuf is based in London / UK. Our company was born from the minds of loving pet parents, who have faced challenges shared by pet parents everywhere. 

Pet toys and treats are too commercial.
Most of them are made to make MONEY.
(Not saying this is bad, simply not enough to make sense)

We design TOYS and TREATS to make HAPPY and HEALTHY.

Here at WufWuf we’re all pet parents.!

WE DESIGN AND DEVELOP TOYS IN-HOUSE
From the idea to the test, we design dog and cat toys. 

That’s why we invented the WufSalad and over 200 unique toys.

WufSalad is the perfect way to slow down eating while engaging your dog’s natural foraging instincts. It will provide hours of healthy play for your favourite furry friend.

SUSTAINABILITY 
Not all but most of our toys are produced in Europe. As they are made much closer to the U.K. than Asia, it takes fewer resources to get them to the U.K. 

WE ONLY MAKE HIGH-QUALITY TREATS
Because our dogs are our kids and they deserve the best. 
WufWuf branded treats are always

• Grain-Free
• Sugar-Free
• Rawhide-Free 

WE CAN SMELL HAPPINESS 
Dispatching over 1M items a year, we are collecting the satisfaction levels for each product by age, breed and size. We are learning based on the data.  Our D2C model is a great way to collect data. We can smell and create data-driven happiness. 
 

CREATING 5-6 PRODUCTS EVERY MONTH
We are creating more product lines not only seasonally but also monthly. Visit our portal every month to discover new products.
 

BRINGING PREMIUM BRANDS TO THE U.K. 
On top of our own branded products, we are importing premium pet products and brands such as Gigwi. You can find some of their lines only at WUFWUF.

 

VISIT OUR SHOWROOM TO MEET THE TEAM 
Our showroom is in Richmond London, 9 Brewers Lane, TW9 1HH